In-store retail events are an excellent way to build community around your business, engage with customers, and generate revenue. In fact, according to the Event Marketing Institute, 87% of consumers claim to purchase a brand’s products after having attended one of their in-store events.
Consumers are moving away from seeing food as purely a caloric necessity. Increasingly, consumers see their food as an opportunity for an experience in terms of tastes, textures, and social gatherings. From charcuterie boards to gourmet gifts, food trends continue to evolve.
Ivystone CEO Doug Cofiell shares industry trends that will impact demand, affect inventory availability, and require careful attention to pricing for gift and home retailers in the coming months.