Social media started as a way for people to connect and communicate with friends and family. However, as it became more and more popular, businesses recognized that it was a great opportunity to interact with their target audience!
81% of U.S. shoppers still plan to spend money in physical stores, according to the International Council of Shopping Center’s annual Holiday Shopping Intentions Survey. (Verdon, 2020)
Shops will be a way for businesses to set up free online storefronts on both Facebook and Instagram via a shopping tab, shoppable live streams, and more.